If you thought you’d finally succeeded in slaying Google’s algorithm – think again! Google’s algorithms are constantly evolving, keeping website owners and businesses on their toes. Hold up! What’s an algorithm? An algorithm is a set of rules or calculations made by a computer, used to solve problems or in the case of SEO scan the internet and select relevant content to serve up to the user.
If you’re looking to up your SEO game in 2020 then sit tight! We’re about to take you through our top SEO in 2020 tips.
In case you missed it, here’s how to get on the first page of Google.
Original and inspiring content
First and foremost, whatever content you produce make sure it is original, inspiring and authentic!
Storytelling to build connections
No one likes a copycat and people most certainly don’t like fake or insincere content. In fact, we see straight through it. Invest in a content marketing team who can guide you through best practices and strategies to create original content that connects with your customers. Use the power of storytelling to ignite emotion, making your brand far more memorable and helping you build connections with potential customers.
Quality of quantity
Google does not like poor quality content. SO, make sure any content you produce is high quality! How do you define high quality? We’re talking:
- Clear, HD images, labelled with keywords.
- Original content that hasn’t been copied and pasted from anywhere else.
- Video that isn’t necessarily high production value, but is useful, informative and enjoyable.
- Well thought out and meaningful content.
Four questions to ask yourself
- Who are my current and desired customers?
- What inspires them?
- What content can I produce that will help them?
- What are my competitors saying and how can I say it better?
Improve your website
There is always room for website improvement, so keep at it!
Website page speed
When Google searches for results to show a user it looks at website page speed and functionality. Make sure your website has a decent page speed, ideally 2 to 5 seconds. Anything beyond that will result in people saying “peace out” (ie: leaving).
Make sure all of your images and videos are reduced in size and labelled with relevant keywords. Re-fresh your website copy at least once a year! Remove any Flash elements on your website – HTML5 only!
Mobile optimised website
Test your mobile speed using Google’s Test My Site tool.
That is all.
‘Backend business’ is all the work that needs to be done in the backend of your site.
Use Neil Patel’s SEO Analyzer to see what keywords are driving the most traffic to your website. Make sure you are optimising your website with those keywords and perhaps consider removing the keywords that aren’t driving much traffic to your website. Hold a keyword strategy meeting to go through your current keywords and assess which related searches you might be missing out on.
Meta descriptions and SEO titles
The below shows an SEO title and meta description. Refresh, rewrite and redo your Yoast SEO titles and descriptions. Make them sharp, informative and engaging to get more clicks.
Any oldie but a goodie! Blogging is a great way to produce fresh content that inspires your customers and helps your SEO in 2020.
Building a Website?
Just like all good houses start with bricks, all good websites start with blocks. Gutenize makes the new WordPress 5 Editor a complete Visual Page Builder.