What you need to know about Apple’s iOs 14 update
Look out – it’s another update. And this one might hurt your business.
Apple has just announced that they’ll be implementing restrictions on collecting data from users’ devices. How? With their new iOs 14 update.
This new release stops tools like Facebook pixel gathering information from people, which was usually used for retargeting. But thanks to iOs 14, this will be a thing of the past.
So how does this affect your business? What steps can you take? Read on to learn what you need to know about Apple’s iOs 14 update.
What is iOs?
iOs is a mobile operating system created and developed by Apple. It’s the same operating system used in all of Apple’s mobile devices, including their iPhone and iPod Touch. If you haven’t figured it out yet, iOs is pretty much everywhere.
The iOs system has been around since 2007, making iOs 14 the fourteenth current major release. And boy, it’s a doozy.
Firstly, iOs 14 has a redesigned Home Screen that includes support for widgets. There’s also a new Smart Stack feature that uses on-device intelligence to show the right widget based on time, location and activity. And thanks to new space-saving measures, incoming phone calls and Siri requests no longer take over the entire screen.
That’s just the beginning – there’s loads more changes and improvements. But most important to business owners is the new privacy feature called App Tracking Transparency (ATT). This requires all apps to ask for explicit permission to track users’ online habits.
How does this affect my business?
When you use apps on your phone, marketers can track you across other apps and websites to target you with their advertising. With the new iOs 14 update, the user can choose whether or not they want apps to track them.
While many users may rejoice, business owners are freaking out. Why? Because this new update means that you can’t advertise via retargeting anymore. Cookies and pixels will be thrown away like trash. Marketers will have to find a newer, more expensive way to reach their target audience – and a lot of businesses don’t have that kind of money.
What can I do?
But to sum it up, the gang at Facebook recommends:
- Updating to Facebook’s SDK for iOS 14 version 8.1
- Learning everything you can about the Facebook SDK, App Events API and Mobile Measurement Partners to reach devices on iOS 14
- Verifying your website’s domain
- Configuring eight preferred web conversion events per domain in Events Manager.
Using their developer documentation to set up your pixels.
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