What is Page Experience? Google’s new algorithm update

In November 2020, Google announced that it would be releasing a new update on its algorithm called Page Experience. From May 2021, websites that score well on the Page Experience scale will rank higher on Google than sites that don’t. 

Yikes, sounds pretty important. But what is Page Experience? We’ve put together everything you need to know about Google’s latest algorithm update.

What is Page Experience?

Google has confirmed that Page Experience will weigh heavily on how your website is ranked. As you can imagine, this means big things in terms of SEO. So yeah, it’s kinda a big deal. But what does it mean?

Have you ever been on a website with annoying pop-ups? Ever clicked on a button and had to wait ages for a response? What about all those times you’ve used your phone to check out a site, only to discover it’s not mobile responsive? Super annoying, right? That’s what Page Experience is for – to measure how easy and enjoyable your website is for your users. 

To put it simply, Page Experience refers to the quality of experience your users have whilst visiting your page. The more user-friendly your website is, the higher it will rank on Google.  
Read: How to build a website: 5 steps to website creation

How can I improve my Page Experience?

Don’t let Google’s latest algorithm update leave you shaking in your boots. There’s plenty you can do to have your website optimised for Page Experience. And you have until May this year to get it all sorted!

Improve your page speed

What’s more annoying than a slow loading website? Nothing. It’s the worst. So you better get that page speed up if you want to improve your Page Experience.

The best way to do this is to use asynchronous loading files. It’s just a fancy way of loading all your page elements simultaneously instead of waiting for them to load one at a time.

Be mobile responsive

No one has the time to wait for a computer when they want to look something up. Mobile devices are just the ticket for people who want answers and want them now. In fact, 62% of the global population access the internet using their mobile phones. With figures like these, it’s easy to understand why being mobile responsive is so important. 

Take a look at the code at the backend of your website. Is there any unnecessary code? Could it look a little neater? Reducing and tidying up the code behind your website can make your website layout a lot simpler, which looks great on smaller screens.

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