How to create a killer landing page.
Let’s cut straight to the point – your website isn’t converting sales like it used to, and you don’t know why.
Your copy is amazing, your design is inspired, and your products are divine. So what are you missing?
You don’t have any leads – no budding customers to nurture until they make a sale. You need to generate more. But what is the best way to do that?
A landing page, of course! Never heard of it? Not sure where to start? You’ve come to the right place!
Read on to learn how to create a killer landing page that will get you the conversions you deserve.
What is a landing page?
First things first – just what is a landing page?
A landing page (or lead capture page, or static page, or destination page) is a single web page that offers one promotion, offer or product. It explains all the information necessary regarding that offer and how to get it. It usually appears after clicking on a search engine optimized result.
For marketers, its sole purpose is to convert visitors into leads. And it works – compared to other signup forms, landing pages have the highest conversion rate of 23%. Which is why your website needs one.
Give them an offer they can’t refuse
Think about what your landing page is offering. Is it a weekly newsletter? A monthly PDF that would put a brick wall to sleep? Boring! No one is interested in that.
Offer something unique and amazing instead – something that your visitor won’t be able to resist. Free courses, webinars, and detailed guides are a good start.
Remember to reiterate to your buyer why this is a good deal. How does your offer solve their problem? What benefits will it have on them? So it’s important to have good copy to get your point across.
Use online tools to help you
Does the thought of creating a landing page make you sweat? No need to stress – there are plenty of online tools out there to help you.
Not only will it make creating your page a breeze, but they use data collected from their own users to show you which formats have the highest conversation rates. All you need to do is add your copy and upload! Easy peasy.
Keep it simple
You only have one page. So keep your message clear and concise.
Don’t use too many form fields – this will create clutter, and your visitors will turn off. And avoid repeating the same thing over and over again in your copy. It’s hard to read, and your point will be lost.
Just stick to the point and remove the fluff. You’ll convert more if your landing page is simple.
Show social proof
Don’t just tell your visitors how fantastic your offer is – show them! Add social proof to your landing page to show how brilliant and life-changing your offer is. Do this with:
- Case studies
- Customer results
Become a star and make a video
80% of video marketers claim that video has directly increased sales. With figures like that, it’s impossible to not have a video on your landing page!
Make sure that your video explains everything – why visitors should sign up for your offer, and what happens afterward. It should also answer any objections a buyer may have.
Keep your video between 1-3 minutes long, so it keeps your visitor’s attention. No one has time to watch a 3-hour documentary.
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