Christmas social media campaigns that really work

Christmas social media campaigns that really work.

When you were a kid, Christmas meant one thing – presents. And Santa. And chocolate. Oh, and Christmas lights.

Okay – it may have meant a few things. But you’re grown up now, with a business to run. So now Christmas means one thing – more sales.

61% of retailers expect higher purchasing through social media this year. Now that’s a lot of Christmas presents. But sharing your amazing products online isn’t enough to get you those sales. You’ll need a social media campaign.

Read on to discover Christmas social media campaigns that really work.

What is a social media campaign?

New to this whole social media thing? No stress – we’re not here to judge.

But before you launch your campaign, make sure you’ve got a clever and well thought out campaign IDEA.

A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.  In a nutshell, a social media campaign is a plan to get your brand to where you want it to be. Whether that’s building your email list, increasing website traffic, or converting more Christmas sales. This can all be done through platforms like  Facebook, Instagram, or Pinterest.

Posting on social media all willy-nilly will increase your brand awareness. Still, it won’t necessarily achieve your goal – especially if your objective is to boost holiday sales. You’re going to need a campaign for that. Read How to increase brand engagement on social media

Make a Christmas video

2020 saw the rise of video content – and 2021 will be no different. So gather your team together and create a fun Christmas video.

The video can be of your staff, a funny Christmas skit, or even a behind-the-scenes clip as your business gets ready for the holidays.

But if you really want to drive sales, then create video content that tells a story. Think about what your key messages are and what you’d like to say to your potential customers. Focus on your concept, have a strong message, and let your visuals speak for themselves.

Stuck on ideas? Try these:

  • Behind The Scenes: show your staff getting your business/products ready for Christmas
  • How-to videos: show your followers how to use your best selling product
  • Gift guide video: share your favourite gifts to give this Christmas (add yours to the mix)
  • Client testimonial: ask your client to share the Christmas spirit and request a video testimonial from them.

Get your followers involved

User-generated content (UGC) is any form of content generated by consumers for a brand. It comes in many forms – images, videos, social media posts, reviews, or testimonials. 

Think of it as a virtual referral or online recommendation. Your followers give your brand credibility by sharing and engaging with your content. So take advantage of this.

Create a branded hashtag and encourage your followers to upload their content – a photo, or post, or even video – with your hashtag attached.

Then sit back and watch as your brand is promoted without you lifting a finger. Easy!

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