Finding beauty in the breakdown isn’t always easy, but it can be done. Families are finding opportunities in lockdown to clean their houses, pick up a hobby or learn a new skill. Businesses can also maximize the downtime to work on ‘business things’ they perhaps haven’t had time for. Here are six website updates to do in COVID-19 lockdown.
Update your web copy
Is your web copy looking a lil’ stale? Use the downtime to rewrite or create new and improved web copy! There’s nothing worse than getting to a website that has out of date, or not enough information. Jazz up your web copy making it more engaging, more exciting or more informative.
Use tools like Grammarly to check your spelling and grammar. And tools like SEMrush writing assistant to assess the readability of your text. What is readability you ask? Readability is basically how easy or hard your next is to read. Why is it important? SEO plugins like Yoast like content that is easy to read. It likes content with headings, subheadings and bullet points. It likes short and sharp sentences. If your copy has a good readability score, it will have a good SEO score. If it has a good SEO score, you’ll have a higher chance of coming up in Google!
Create downloadable content
Content is king (and also queen). Content marketing has been on the rise for many years as people seek more connection from brands. People don’t want to be sold to 24/7. They want content that is useful, relevant and helpful. Content needs to be a top priority in 2020!
Create a series of PDFs that a potential customer might find useful. Not only is this a great way to connect with potential customers, but it’s a great opportunity to their email addresses.
For example, if you are a kitchen builder you might offer an ebook on ways to improve your kitchen on a budget. You offer a super cool FREE ebook in exchange for an email address. Boom! You’ve built up your database. You can then use the emails you’ve collected to market to people.
Tidy up your backend
Just to be clear – we mean your website! Run your website through Neil Patel’s SEO Analyzer to identify issues on your website. It can pick up things like:
- 404 errors (the error page that appears if the page has moved or been deleted)
- If your website is missing a site map or robot.txt file
- Your site speed. If it’s slow you’ll need to fix that. READ: 5 ways to increase your site speed
- If your web copy is low. You need at least 300 words per page. 300 is good. 700 is great. 1,500 is stellar!
Improve your SEO
Improving website SEO is always on the to-do list. It’s the thing that we never seem to have enough time for, and it’s one of the most important things your business can do you for your website.
Improving your SEO includes tasks like:
- Writing more copy (with good readability!)
- Adding a site map and robot.txt file
- Adding keywords on your website
- Labelling images with keywords
- Adding hyperlinks to your content
- Writing blogs
If it is one thing you do in lockdown – DO YOUR SEO! READ: 6 things you probably didn’t know affect your SEO and also the best tools to optimize your website.
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