How do I get my website on the first page of Google? The most Googled question of all. Actually, it’s ‘who is the richest man in the world’ but you get what we mean. It’s Mark Zuckerberg by the way. If you’ve ever used Google you’ll know that no one ever looks past page one. This is why businesses want to be there. But ‘how do I get my website on the first page of Google?’, you ask?
Gutenize has got your back, here’s how…
Paid versus earned media
There are essentially two ways to get your website on Google. You can pay by setting up a Google Ad campaign. Or you can earn a position, by optimizing your website and publishing relevant content across multiple channels. Paid will get you there quicker and tends to have a higher conversion rate. Earned takes some time but is obviously more cost-effective.
PAID – Google Ads
Give something a Google. Do you see the top entries with a little box with the word ‘AD’ next to it? These are ads that businesses have paid for to secure their position on the first page of Google.
How do Google Ads work?
Advertisers create a campaign in Google Ads and bid on a list of keywords. Keywords being the search terms that people enter into Google. Each keyword has a price tag. The more competitive the keyword, the higher the price tag (flu medication keywords in winter would be more expensive than in summer for example.) The price tag fluctuates depending on the demand.
After setting up the campaign, Google will show your ads when someone searches for the keywords you are bidding on.
But, isn’t it expensive?
It’s up to you how much you want to spend. Google lets you run campaigns for $50. But just because your ad budget can be that low, it doesn’t mean it should be. If your budget is spread thin, you won’t appear very much. Use Google Keyword planner to see what your industry’s keywords cost and work out an appropriate budget from there.
EARNED – SEO, blogs, LinkedIn, YouTube and social media posts
The second way to get your website on the first page of Google is to optimize your website in such a way that Google favors it.
SEO fundamentals – Optimise your website
Make sure your website is eligible to appear in Google from day one by including a site map, robot txt. file and a couple of keywords on each page. If these fundamental SEO actions are not taken, your site won’t have a chance of appearing. Nowadays there are lots of firms specializing in SEO techniques and many offer free resources such as, SEO checklists, cheat-sheets, and case studies.
Publish content. And lots of it!
Google loves content. Fresh content. Content that is relevant to the user’s search query. By frequently publishing helpful and engaging content on your website, on LinkedIn, YouTube and across your social media channels you have a higher chance of appearing organically on Google (organic = earned = unpaid.)
How does blogging help get my website on the first page of Google?
Let’s say I’m a plumber (I’d be a terrible plumber by the way). I write a blog – ‘5 ways to fix a leaking faucet.’ The blog is SEO optimized so Google can find it. Now let’s say you have a leaking faucet and Google ‘ways to fix a leaking faucet’. My plumbing website appears, and you click the article to learn how to fix the faucet. After reading the article you realize you might need professional help, so who you gonna call? Not ghost-busters. You’ll call the plumbing business right in front of you. That’s how blogs help a business get site visits and inquiries.
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