How to optimise your website for Christmas sales

It’s 36 days, 13 hours, 35 mins and 40 seconds till Christmas! You might still be recovering from Halloween and prepping for Thanksgiving, but with Christmas only 36 days away, we thought we’d help out by giving you the gift of tips on how to optimise your website for Christmas sales.

Read 6 must-have APIs for your Ecommerce website

‘Deck the Halls’ with data – some online shopping stats for you

Christmas is one of the biggest and busiest holidays of the year, particularly in the U.S. It’s a time where family and friends come together, eat, laugh and play games. They also spend money. A lot of money. ‘U.S. households spend an average of $1,536 during the season*’, **60% of these big spenders prefer to do so online*

*Source **Source: Deloitte

Why people prefer shopping online:

  • It’s easy: A couple of clicks and you’ve got your gifts sorted!
  • It’s convenient: All you need is a laptop and a bank card. No lists, no car, no queues.
  • It’s cheaper: Sometimes. You can often access discounts when shopping online that you might not be able to get in-store.
  • It’s magical: Everything you could possibly imagine can be purchased at home, online, from the comfort of your couch.

How to optimise your website for Christmas sales

Mobile Merry

If you haven’t done so already, do it for Christmas. Your website needs to be mobile-friendly. A website that has not been optimised for mobile will not only fail to appear in Google searches, but it will result in a lot of people leaving your website because it is just too hard to navigate through.

Speak to your web developer about optimising your website for mobile or ideally, making it responsive. Responsive website design means that the website will adjust to whatever device it’s being viewed on (desktop, tablet and/or a variety of mobile phone models).

Optimising your website for multiple devices and models will ensure a pleasant and merry shopping experience from your website.

Special Delivery!

Santa doesn’t charge for delivery, and neither should you. Well, you can, but be mindful of the delivery cost over the festive season. We’ve all experienced that shopping high where we add heaps of items to a cart but don’t check out because the delivery fee is too high. Delivery doesn’t have to be free, but make sure you research your competitors to see what they’re charging and set a reasonable delivery fee that won’t scare your customers away. It’s now Halloween!

Decorate your website with discount codes or gifts

Merchants with an active discount code are eight times more likely to make a sale***. Decorate your website with discount codes to encourage purchases. There are several ways to do this:

  • Include a banner or pop-up with a discount code offer (for example: Get 5% off when you spend over $50.)
  • Incentivise the shopper with 10% off their first purchase if they sign up to your newsletter.
  • Generate Christmas discount codes and send them out to your database via email.
  • You can also include discount codes in your advertising campaigns. Source***

Add some Christmas cheer

One of my favourite things about Christmas is the decorations. The snow, the lights, the baubles. No matter how old I get, when I see Christmas decorations it makes me feel that same Christmas-excitement I felt as a kid. Bring some Christmas cheer to your website by making some small, but effective updates:

  • Welcome your visitors with a jolly Christmas greeting: this can be incorporated into your website or be presented as a pop-up when guests arrive.
  • Christmasify your images: Update header images and/or product images to look more Christmassy. Unsplash, Pexels and Pixabay have some great FREE stock images to choose from.
  • Add some sparkle: add festive graphics to your website to make it sparkle. Make sure you choose graphics that are not annoying or distracting and also be mindful of choosing graphics that won’t affect your website’s speed.

Time is ticking!

It’s now 36 days, 12 hours, 30 mins and 33 seconds till Christmas. So we’ll leave you to get to it.

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