How to monetize your website

Do you have a website? Did you know that you can generate income it? If you’ve got a website and you’re ready for it to make some moola, read on. If you’re about to build a website that you hope to monetize, try building it with Gutenize.

Your website will need to meet some basic requirements before it can be successfully monetized. You’re going to need:

  • Traffic: and lots of it! Your website needs to be live for at least 6 months and you need to have at least 750 unique visitors per month.
  • Clean: as a whistle! Your website can’t have any bugs or malware floating around that will affect user or advertiser experience. No advertiser wants to put their product on a rusty billboard.
  • Rich in content and well designed: your website needs to have quality content and should be extremely well designed. It should be relevant, inspiring and delight your visitors. Again, no one wants to put their brand in a poorly designed magazine with poor content.
  • Reputable: your website needs to be established, trusted and should be totally transparent with clear information on who you are and how you can be contacted.

Here’s how to monetize your website

Create and sell ad space

The most obvious way to monetize your website is to create and sell ad space. This strategy is a long shot if you don’t have a high volume of site visitors, so make sure you’ve got a healthy income of visitors first. There are three ways that you can sell ad space on your website:

Affiliate marketing

Affiliate marketing allows you to earn commission from advertisers using your website’s ad space. Hooking up your website to an affiliate marketing platform is pretty easy. We recommend Clickbank, Shopify Affiliate Program, Amazon Associates and ShareASale Affiliates. These platforms or networks hook you up with advertisers who need ad space. Affiliate programs have strict terms and conditions, parameters and minimum requirements you’ll have to meet.

Programmatic advertising

In the early 2000s, people would purchase ad space from specific publisher websites. Now, people buy audiences. Programmatic advertising allows you to purchase audience buckets. Ads are not loyal to one website, but instead a range of websites, wherever your audience may be. You can connect your website to a DSP (Demand Side Platform) which allows your website to receive ads.  DoubleClick (DFP Small Business or Doubleclick for Publishers), Amazon (AAP), Rocket Fuel and Facebook Ads Manager are our top picks for DSPs.

Go direct

In order to have more control over who advertisers what on your website, you can sell ad space directly. This way you can control who advertisers on your site and also what you charge.   

Sell products, services or information

The other way to monetize your website is to make it a place where people can purchase your products or services. If you don’t have a product or service to sell, consider selling your time or your information.

 Selling information

Create ebooks, help guides, templates or downloadable courses that people can access and pay to download.

Selling your time

Coaching is all the rage these days! Many people are creating inspiring or life-changing coaching programs. Some to help you improve your lifestyle, some to help you improve your career. If you have a skill or experience that you can share for the greater good, why not create a coaching program and charge people for it.

Before you monetize your website, you’ll need a website

If you’re starting a new business venture or looking to jazz up your website with the intention to monetize it, try Gutenize. Gutenize allows you to build a slick, stylish and modern website without any coding! It’s easy to use and has all the bells and whistles you’ll need for website success.