Setting up an Ecommerce store? You’re going to need a payment gateway to manage customer payments! Choosing the right payment gateway is super important to ensure the shopper’s check out experience is smooth and seamless. Many businesses spend a lot of time and money on hosting, design and build, but forget about the importance of creating a streamlined check out process that doesn’t frustrate your customers. Your website’s payment gateway is a huge contributor to the customer’s check out experience. So, what is a payment gateway and which one should you use for your website…
What is a payment gateway?
A payment gateway is an e-comm application service that allows you to safely charge customer’s credit and debit cards (i.e. take payment) It’s a third party between you and the buyer.
Did you know that the typical shopping cart abandonment rate is 80%? That’s a lot of people leaving your website before they’ve made a purchase. A fair chunk of these people leave because they either don’t trust the payment options or, your website does not offer a variety of payment options. It’s for this reason that your website needs a trustworthy payment gateway that offers your shoppers flexibility. Source
What are the best payment gateways?
PayPal is like an old trustworthy neighbor. You know he’s always going to be around and everyone knows and loves him.
PayPal has a high conversion rate because it is so well known and recognised. People know it, trust it and therefore do not hesitate to check out when they see PayPal as a payment option.
- It shouldn’t take more than 15 minutes to set up – here’s how to add a PayPal button to your website.
- They offer a range of solutions for small or large businesses, so you can pick the best option for your business. View PayPal solutions here.
- The only downside of PayPal is that it takes people away from your website when they check out (ideally you want to keep people on your site to continue shopping), however, you can upgrade your account to keep the transaction process on your website.
If PayPal is an old trustworthy neighbour, Stripe is the wealthy Jones family who live in the biggest house on the street. Stripe’s functionality and features are extensive and advanced and support major websites like Slack and Pinterest. While this ‘look at us’ platform offers more, it actually charges less than PayPal. Some key pros of Stripe:
- It’s easy to set up reoccurring and subscription payments.
- You can build and dispatch discount codes.
- It has comprehensive, but palatable graphs and stats of sales.
- Seamless checkout experience.
There’s really only one major con to Stripe and that’s their cancellation policy. Stripe monitors the activity of all its users 24/7. If it deems your website to be suspicious, it cancels your subscription without notice. This would be a big problem for a large Ecomm store who would cease to accept payments from potentially large amounts of traffic.
There’s no doubt that WePay is the hipster of the neighbourhood who takes residence in a studio attached to someone else’s house. WePay prides itself on being super flexible and customisable for each website’s customers. The payment portal can handle complicated payment requests and has an option for split payments (charging multiple people for one transaction) The ever hip company also offers modern payment options like Apple Pay and Android Pay. As far as we can tell, the only con of WePay is that they don’t offer a free trial. They’re that good!
Amazon is quite obviously the wise old man who sits on his porch offering mind-blowing advice to passersby. Amazon has over 25 years of experience in building customer-centric solutions that put the customer first. Their ability to constantly shift and adjust to customer needs is what makes their offering so strong.
- Like PayPal, Amazon is a well known and well-trusted payment portal which helps keep your check out conversions high.
- Integration is fairly straight forward through the Amazon API and payment options can be customised to suit your site.
- Amazon adjusts well to multiple devices, meaning you’ll never have drop-off because someone decided to shop on their phone or tablet.
- Like WePay, the only real con of Amazon is that they don’t offer a free trial. Their user interface is also a little archaic.
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