5 Ways to Improve Website Conversions

Never miss a sale due simple, fixable, mistakes. Here are 5 helpful tips to improve your website conversions with conversion rate optimization.

Summer is around the corner. You decide to go online shopping for a pair of funky boardies or a ravishing bikini. After a bit of Googling, you arrive at an online surf shop. So far so good! But things quickly start unraveling when the website freezes every time you try and scroll through the images.

Once it eventually loads you decide to get it. You click ‘add to cart’, but you’re not actually sure if it has been added, so you click it a couple more times. You head to the cart to check out and see that you’ve added it four times. Annoying. You click ‘checkout’ and are told you need to create an account first. Pain! You do what they ask and set up an account. But you also need to choose which images have a bus in them. Nobody’s got time for that! After 10 minutes and 17 clicks, you decide you’re over it and leave the website.

They’ve missed a sale.

We’ve all had an experience like this, and this experience perfectly explains the need for conversion rate optimization

Conversion rate optimization is analyzing a website and its users’ behaviors and removing any roadblocks that prevent a person from purchasing. Annoying pop ups, lengthy account creation, poor web design, extra tasks to complete an order are just some examples of things that prevent people from making a purchase.

How to improve website conversions with conversion rate optimisation

Larger companies employ CRO specialists to improve website functionality. These specialists use tools like A/B Tasty, BrowserStack, ClickTale and Adobe Analytics to analyse user behavior and optimize the site accordingly.

5 Ways to Improve Website Conversions

If you’re just getting started with conversion rate optimization on your site, here are five things you can do today that will help improve the user experience and assist in lifting conversions.

1. Ditch the form fills

Not all of them, but some of them. Remove or reduce annoying or excessive form fills. Increasing your database by asking people to sign up to your newsletter is a good idea but having an annoying pop-up that interrupts their journey or emotionally blackmails the user into signing up is not.

2. Include call to action buttons

You need to remind people what you want them to do on your website. Learn more. Sign up. Contact. Buy. Without these call to actions, people get lost. Include call to actions in your website text and in colorful buttons that contrast with the core coloring on your website. Make your call to actions prominent, preferably above the fold.

3. Reduce busy and heavy images and videos, but still have videos

Videos and images are a great way to engage site visitors, but they can also slow down the site. Avoid image sliders and large videos that cause your site to freeze. We all know what happens when a site takes too long to load…

While heavy videos are not a good idea, product explainer videos are. ‘How to’ videos are a great way to educate potential customers on how your product works, making them more likely to want to buy it.

You can use Google’s page speed insights tool to check your website’s page load speed.

4. Make it mobile-friendly

We should all know this by now. 40.61 percent of web traffic in the United States originated from mobile devices. That’s one of many stats that reinforces the importance of having a mobile-friendly website.

5. Contact details must be loud and proud!

Always make your contact details (i.e.: phone number and email) clearly visible. Top right-hand corner is usually a good idea. Avoid placing these at the bottom of the page where a user has to scroll to find them. Make sure all your contact links are clickable and go to the right place.

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