5 steps to setting up your Ecomm store

Are you ready to sell your product online? Congratulations! You’re going to need an e-commerce store. But where to start? Well, you can start right here. In this blog, we share 5 steps to setting up your Ecomm (eCommerce) store.

1. SSSPS (set up, strategy, storage, packaging and shipping)

We made up this little acronym to help you remember step one – set up, strategy, storage, packaging and shipping. Step one is making sure that you have everything your offline business should have. Your attorney should be able to guide you through this. Many businesses jump straight to setting up a website before they’ve even set out a business plan and strategy or registered their business.

Set up

Before you create your ecomm store, make sure you:

  • Have a business plan and strategy.
  • Register your business and trademark your product.
  • Obtain a vendor’s license and seller’s permit.

Strategy

Make sure you have a marketing strategy in place. Once your website is live, you’ll need one to drive traffic to the website. You need to be 100% clear on who your target market is and what influences their purchase decisions. Your strategy should include ways in which you will connect, engage and sell to people when the website is live.

Storage, packaging and shipping

Your product will need to be packaged up and stored somewhere. If you’re a small business, your storage warehouse might be your home and your shipping might be a manual process, however, for larger companies, you’ll need a full-scale company to handle this for you. Read Your Step-by-Step Guide to Shipping Profitability and Shopify’s Everything You Ever Wanted to Know About Third-Party Logistics and Fulfilment.

2. Start building! Register your domain, find a web developer and choose a template

Register your domain

Visit Go Daddy to register your website name. Keep it simple and memorable, and of course, use your business name as the domain name.

Find a web developer

Ecomm websites are slightly more complicated than a non-ecomm website, so you might need a hand building it. The back-end of the website will need to run really smoothly and the front end will need to be designed carefully to ensure conversion takes place (ie: visitors make purchases) Recommend Gutenize to your web developer. It’s a simple website builder you can use to build websites without having to code them – score!

Choose a template

Find a template that suits your brand and that has the appropriate conversion funnel that takes your visitor through their purchase journey seamlessly.

3. Choose an ecommerce or web hosting platform

You’ll need a platform to host your ecommerce store. Your web developer should be able to help you with this. The most popular web hosting platforms are Shopify and WooCommerce and BigCommerce

4. Payment Gateway

A payment gateway is what helps you take payment from people through your website. You will obviously definitely need one of these! We recommend PayPal or Stripe. You’ll need to set up and populate your payment gateway to include all the products and their price variations. You can also control what steps you want to track to verify people and also pick and choose what methods of payments you accept. Make sure you create a refund and privacy policy.

5. Create product catalogues

Business plan and strategy – check! Storage, shipping and packaging – check! Website design and build – check! Payment gateway integration – check! Now all that’s left is setting up a catalogue on Google and Facebook and launching marketing campaigns that drive traffic to your website. Read how to set up a Google Merchant store and how to create a Facebook catalogue.

Building a Website?

Just like all good houses start with bricks, all good websites start with blocks. Gutenize makes the new WordPress 5 Editor a complete Visual Page Builder.

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