How to move your business online
Coronavirus (COVID-19) has completely shaken our world. Businesses have shut down, people are stuck in isolation or stranded overseas and many, many people are in an absolute panic about what is to come next. We’d like to offer our help to support your business during this scary time by offering you advice on how to build your website to support online sales. We hope you find it helpful, and if you do, please share it with other business owners who may find it beneficial.
Who is this blog for?
This blog is for any business owner who has a product and/or service that could be sold online. We’ve listed some examples of industries and professions to give you some preliminary ideas.
- Fitness professional or dance instructor: offering an ‘at home’ gym workout that can be purchased online and done at home.
- Retail stores: creating an eCommerce website to sell your stock.
- Hospitality: offering a delivery service managed from your website or creating sellable content (like a recipe book)
- Psychology teaching, training: carrying out consulting or training sessions online.
1 – Create a strategy
Gather your team together and discuss what products or services can be sold online. Make a list and explore ways the product or service can be dispatched to your customers.
2 – Update your website
Contact your web developer about updating your current website so that it can accommodate sales. You may need to change your template to an eCommerce template. You will also need a payment gateway to accept payments from the public. Browse WordPress eCommerce themes here.
3 – Let customers know you are trading online
Use your marketing channels – Facebook, LinkedIn, Google+, Twitter, MailChimp, etc. to let people know that you are trading online. Ask your followers and loyal customers to spread the word!
Just another way to move your business online.
4 – Invest in some ads to drive traffic to your website
There are two ways that you can drive traffic to your website using paid and unpaid strategies.
Google Ads: Google Ads get your website on the first page of Google and helps drive sales. You will need to set up a Google Ad campaign. Follow the instructions here to set up your first Google campaign.
Facebook and Instagram Ads: Set up your Facebook Business Manager and create a Facebook campaign to drive web traffic and sales. Choose the conversion campaign objective to drive sales.
LinkedIn Ads: Run a LinkedIn campaign if your business is B2B. As a professional networking website, LinkedIn is a great place to connect with businesses, industries and occupations through targeted ads.
Blogging: Publishing blogs on your website helps increase your Google ranking driving traffic to your website. Blog content also helps you inform and educate your customers which in turn builds trust.
Posting on Facebook, Instagram and Google+: Regularly publishing on these channels helps improve your SEO and your social reach. Tell your customers about what you’re up to, but remember not to publish content that is too sales driven. Engaging social content performs better on social media.
Need a website upgrade to support online sales?
Try Gutenize, a simple WordPress 5 page builder. Gutenize – a simple block builder tool that will help you build a website in a couple of hours.