A business without a website is like a car with no wheels. Like a remote with no batteries. Like a coffee cup without… coffee? The point is, if you’re a business operating in 2019, you need a website. A website is the heart of your online presence. It’s the place where your potential customers expect to be taken to learn about your products and services. Without an online presence, starting with a website, you’re losing business.
Thankfully, nowadays you don’t have to be a techie to build a website. Simple and intuitive web page builders like Gutenize, empower freelancers and businesses to whip up a website all on their own. But you’ll need more than just an awesome page builder to get your website looking schmick. You’ll also need copy (ie: words on the page), images, videos, customer support features and a couple more assets to take your website from ‘meh’ to ‘mwah’.
Good news is, you can populate your website using tools that are absolutely FREE! That’s right.
Here are our favourite free tools to help you populate your website.
Bring your website to life with photos from Pexels
Pexels is our favourite stock image website and all images are 100% free. You have the choice to donate to the photographer if you wish. We encourage you to leave a tip if you can. They also have free stock videos you can download and use in your marketing videos.
As you build up your business we’d recommend getting professional photos and videos taken, but in the meantime – try Pexels.
Design web graphics and marketing assets with Canva
Canva has hundreds of ready-to-go design templates for just about every marketing asset you need – Facebook and Instagram posts, menus, brochures, flyers, business cards – you name it!
Canva has become a marketing essential for businesses. Melanie Perkins was only 22 when she pitched Canva to investors and we’re so glad she did because the tool is a Godsend for all your design needs.
Use Canva to create illustrations or graphics for your website or banner ads to attract visitors.
Write web copy with Grammarly
If you’re planning on writing your own web copy, you’ll want to make sure it’s grammatically correct with no typos or incorrect spelling. This ‘writing assistant’ is a free browser extension that helps you write grammatically correct copy. A website with sloppy copy looks really unprofessional. Use Grammarly to help you write unsloppy copy.
Answer customer queries with a Chatbot
Chatbots help inform customers and assist them through their purchase journey. They’re there to support and scale business relationships with your customers. You can find out more about Chatbots by reading our latest blog here – does my website need a chatbot?
Optimise your websites with key phrases people are searching for with Answer the Public
Google processes over 40,000 search queries every second. People are looking for services, products, entertainment, information, news, the list goes on. If you want your website to appear when someone is looking for something on Google, optimise it. Read one of our recent blogs that tells you how – how do I get my website on the first page of Google.
Wondering what questions people are asking in Google? Use Answer the Public. A free website that shows you the questions people are putting into Google right now. This will help you develop copy that answers these questions.
Optimise your website with keywords using Google Keyword Planner
Google Keyword Planner is a tool within the Google Ads platform that helps you find keywords that people are searching for. Using the data from there, you can select keywords with the highest search volume to plant in your website. This will help it appear when someone searches for that keyword.
Building a Website?
Try Gutenize, a simple WordPress 5 page builder. Gutenize was created to make the new WordPress 5 Editor (Gutenberg) awesome! Our Visual WordPress Builder was named Gutenize for this very reason.