Best Ecommerce platforms in 2020

So you’ve finally moved your business online – good for you! You’ve chosen all the prettiest graphics and colours, and your content is fresh and engaging. You must be ready to go, right?

Not to burst your bubble, but what about an eCommerce platform? It’s just as important as a glitzy home page, and you will need one to make sales on your website. There are hundreds to choose from – like Shopify, BigCommerce and Squarespace. All with their own pros and cons, depending on your needs. So which one is best for you?

No need to feel overwhelmed – we’ve done the hard work for you! Read on to learn more about 2020’s best eCommerce platforms, so you can decide which one is best for you.

What is an eCommerce platform?

While it’s not as exciting as selecting colour themes or images, choosing the best eCommerce platform is a crucial part of your website. An eCommerce platform is an application that allows you to manage your online sales. It also provides features needed for a customer to buy from your website. Each platform is unique and caters for different needs. Take your time when making your choice.

Squarespace

Squarespace offers site-building templates that you can drag and drop, making it one of the easiest platforms to use. However, add-ons aren’t available in the default builder. There is also no app store for third-party extensions, so you are limited in what you can do.

If you are a small business owner or entrepreneur with very basic needs, then Squarespace is for you.

Features:

  • Abandon cart auto-recovery
  • Digital products
  • Personalized products
  • Product import/export
  • Real-time shipping rates and tracking
  • SEO tools
  • Upselling and cross-selling
  • Gift cards
  • Automatic discounts
  • Limited integration options

Support:

  • 24/7 Twitter support
  • 24/7 email support
  • Live chat support (Monday to Friday)
  • Online help centres
  • Community forums

Shopify

Shopify is, hands down, one of the most used, popular and best eCommerce platforms in the world. And it’s no wonder – it’s codeless store building tools, and intuitive interface makes website building a breeze. Don’t fancy yourself a designer? Use Gutenize’s templates to build out your website. Too easy!

This platform is best for beginners or small to medium businesses. Everything is ready for you – just upgrade your store, or change the shop’s code.

Looking for something more advanced for your large business? Then try Shopify Plus.

Features:

  • Unlimited product listings
  • Custom domains
  • Real-time sales statistics
  • Inventory tracking
  • AI/Personalization
  • Over 70 themes/templates available

Support:

  • 24-hour chat support
  • Phone support
  • Community forums
  • Online help centres

BigCommerce

In 2009 two Australians, Eddie Machaalani and Mitchell Harper, wanted to create something that would rival Shopify. They created BigCommerce. Just like Shopify, it’s easy to use but offers fewer templates.

Unlike other platforms, BigCommerce allows your customers to buy in different currencies. Which is a big plus if you’re looking to sell your product worldwide.

It is one of the most expensive options, so steer clear if you’re on a tight budget.

Features:

  • Integrated checkout, payment, and shipping
  • Mobile-optimized shopping
  • Global selling
  • Catalogue management
  • Extended Functionality via App marketplace
  • Instant purchase
  • Site search
  • Customization options available

Support:

  • Online help centres
  • Community forums

WooCommerce

What’s the most impressive thing about WooCommerce? It’s completely free! Owned and developed by WordPress, WooCommerce is an open-sourced shopping cart plugin. Simply download and get started.

This platform isn’t so user friendly as the others – there are no templates or pre-existing features. So expect to build your site from the ground up.

Features:

  • Mobile-optimized shopping
  • Geo-location support
  • Catalogue management
  • Inventory management
  • Shipping options and calculator
  • Search engine optimization
  • Coupons and discounts
  • Product reviews

Support:

  • Live chat
  • Online help guides
  • Community forums

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