5 ways to increase your website speed

5 ways to increase your website speed.

The tortoise may have won the race in the story, but slow and steady for a website simply will not do! While site speed has never been unimportant, it wasn’t until recently that Google pulled out the big guns and set site speed as one of the most important factors for a website to rank in Google. Of course, it comes as no surprise. Have you ever waited more than five seconds for a website to load? Thought not…

Website speed is important. If yours is lagging, you’ll need these top tips to get it up to speed! You can test your website speed here.

In case you missed it, here are 5 New Year’s Resolutions for your Website.

Why is website speed important?

Site speed affects the user experience. If a site takes too long to load, people leave. That’s the bounce rate. The rate at which someone arrives and leaves. Google looks at stats like bounce rate to determine site speed, and if yours is too slow, they just won’t pick you for page number one.

Here are 5 ways to increase your website speed

1. Compress

Enable compression features within your website to ensure all large CSS, HTML, and Javascript files are reduced. You can use Gzip, 7zip or zippity doo dah. Just kidding. That’s not one. But you can also try Pea Zip

2. Javascript, Flash, CSS or HTML – reduce it!

These languages may have been the French of the computer language world in the 80s, but now they’re more like Afrikaans now, a bit clunky.  Google recommends building your site with CSSNano and UglifyJS

3. Change your host or upgrade your package

Talk to your website host about improving your host features. Often, with just one flick of a switch by your host your website can go from donkey to stallion speed. 

4. Get a CDN – a Content Distribution Network

A website without content is like a mannequin with no clothes. What’s the point? Your website needs content to perform. But content can also slow your website down. You’ll need a content distribution network. It’s a network of servers that load and distribute your site’s content. 

5. Optimise your images 

Your website images couldn’t be more than 80Kb to 100Kb. Compress your website images to make sure they don’t morph your website or cause your website to load up as slow as a molasses. 

6. Remove render-blocking Javascript to increase your website speed

Google recommends that you avoid or minimise the use of blocking Javascript. Render-blocking Javascript affects the above the fold page speed. 

What is render-blocking you ask? It’s a blocking script that tells the site to delay loading until the entire script has been fetched.
Check this out –  turned Javascript off for a whole week and it was glorious. 

Have you checked your website’s speed yet? If not, be a hare and jump on it! 

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