5 biggest mistakes you can make when building a website.
Thinking of building your own website? How exciting! Think of all the colours and graphics you can use! The fonts! The imagery!
Woah. Slow down there, tiger. We know you’re rearing to go, but you can’t be building websites all willy-nilly. It takes planning. And a little thought now will avoid some huge issues later. Trust us.
So we’ve put together the 5 biggest mistakes you can make when building a website. Read on to learn more.
Not thinking about User Experience (UX)
Ever been on a website that’s confusing as all heck? Of course you have. We’ve all been there. And what do we do with a website that’s bamboozling and hard to use? That’s right – we leave it.
This is why User Experience (UX) is so important. It’s what keeps your user on your site. So remember to:
- Create clear menus
- Tone down on the pop-up windows
- Choose a website design that favours layout rather than aesthetics
- Use clear and simple icons
Another mistake when building a website? Forgetting about mobiles
In 2019 mobile devices, excluding tablets, generated about half of all website traffic globally. Now that’s a lot of traffic. And it’s statistics like these that show how important a responsive website is.
Adapting your website to be functional on both mobile and PC will increase your recognition and improve your SEO.
It will also help your search engine ranking. Google actually downgrades websites that aren’t mobile-friendly. Remember that 60% of smartphone users have contacted a company directly using their search results. You could be losing a ton of business, and not even know it.
Not regularly updating your website
We know you have other things on your mind – running a business, making bank, watching the latest episode of The Bachelor. But not updating is another mistake when building a website.
Your business is constantly changing with new products, promotions and offers. And your website should reflect this.
As an added bonus, search engines love websites that are always updating their content. It improves SEO, and may even bump you up a few spots on their ranking pages.
Forgetting how important SEO is when building a website
SEO stands for Search Engine Optimisation. And it’s what improves your website’s visibility on search engines. It also helps with your organic reach. So yeah – it’s kinda a big deal.
The rules of SEO can be vast and complex, but here are a few to get you started:
- Check for typos in your copy. And have simple, short sentences
- Don’t double up on content
- Choose your keywords carefully, and use them on all your pages
- Have headings and subheadings
Not integrating social media links
Social media has become a huge part of everyday life. In fact, as of 2020, there were 2.6 billion monthly active Facebook users. And that’s a lot of business you could be reaching.
It would be a mistake to not have any social media buttons on your site. And an even bigger one to not allow people to share your content on their own social media.
Your users can promote your brand for you, for free, and without any effort on your behalf. It’s a no-brainer!
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